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Swadeshi Jagran Manch Pushes for Limits on Entry Fees for Online Games, Plans to Approach Government

The Swadeshi Jagran Manch, an influential group in the country, will push for limits on entry fees for players of paid online games, potentially turning up the heat on a multi-billion-dollar industry that is preparing to lobby against tougher rules. The growing popularity of real-money games, driven by backing from top figures in cricket, a subcontinental craze, has prompted regulatory efforts to combat the risk of addiction, and reports of financial losses and suicides among young people. Such games could make up as much as 53 percent of a gaming market that is set to reach $7 billion (roughly Rs. 55,800 crore) by 2026, or three times its size last year, says research firm Redseer.

“Ticket size should be regulated. It should not be more than 50 rupees. This is an addiction,” said Ashwani Mahajan, an official of the Swadeshi Jagran Manch, which is seen as having significant influence on policy making in the country.

“We will talk to all concerned ministries about this,” he told Reuters.

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